An Emirati by birth, Jawaria is an embodiment of the pinnacle of both modern and traditional UAE culture and personal refinement, with a sense of class that makes Jawaria a natural fit for Sovereign’s ethos of quality and service to others.
However Jawaria’s business acumen developed in the UK market, as the Managing Director of Heeli Leather Company, based in the UK, was what allowed Jawaria to truly bring out and blend her natural business sharpness with her creative flair. Additionally, Jawaria continues to shine as the Host and Presenter of Heeli TV and her YouTube Channel “Naye Rasty,” where she shares insights into fashion, lifestyle, and culture.
Beyond her corporate endeavours, Jawaria is deeply involved in philanthropic initiatives, serving as the UK Ambassador for Smileagain Foundation in 2024 and contributing her efforts to the empowerment of women globally through the Faith Foundation. Her academic background as a Biology Professor adds depth to her profile, reflecting her commitment to education and knowledge dissemination.
Jawaria’s foray into the entertainment industry includes notable performances in British films showcasing her versatility and talent on screen. Furthermore, she extends her creative vision as a producer of music videos, leveraging her artistic sensibilities to bring captivating visual narratives to life.
